The logo takes the initial letter "X" of the English abbreviation of "Xiamen Traditional Chinese Medicine" and the cursive word "Chinese" of "traditional Chinese medicine" as the basic creative elements, and comprehensively uses the creative techniques of freehand brushwork and symbol to fully express the enterprise positioning and value pursuit. The overall shape of the logo is not only a "heart" shape with mutual connection and mutual accommodation, but also a "middle" word, but also a link shape. On the one hand, it reflects the supreme pursuit of the enterprise to develop the cause of traditional Chinese medicine and serve human health wholeheartedly, on the other hand, it symbolizes the interdependent relationship of harmonious coexistence between the enterprise and employees, between
The standard color of the logo is "blue" and "green". It has the following three meanings: first, it reflects the industry attribute of the enterprise: blue symbolizes science and technology, and green symbolizes traditional Chinese medicine from nature. The simultaneous use of the two conveys the strategic positioning of the company's inheritance and innovation in the field of traditional Chinese medicine, and adheres to the strategic orientation of innovation in inheritance and development in innovation. Second, it reflects the sustainable development of the enterprise: the blue sky and green space are the homes that human beings need to take care of together, implying that the company pursues sustainable development, pays attention to safety, quality, environmental protection and employ
